How To Set Up A Bounce Back Email In Outlook

If yous are looking to grow your business organisation, electronic mail marketing is the well-nigh effective channel. Building an electronic mail listing and consistently sending messages saves fourth dimension and effort in nurturing your prospects. The success of your electronic mail entrada(sequence) depends on its delivery. If you are able to make it to the recipient inbox your first job is washed. This improves your productivity however, the problem arises when the email bounces back.

In 2022, nine.94% of the total emails got bounced. According to a study past Moengage, the standard benchmark of email bounciness rate is 4.31%%. Anything in a higher place iv.31% is a serious issue. Still, email bounce back can be reduced past post-obit the best practices.

In this article, nosotros volition exist describing the significant reasons for email bounce back and how to prevent it efficiently.

What is e-mail bounce back?

Electronic mail bounce dorsum is the condition when your emails neglect to reach the recipient's inbox. In this case, your email service provider sends yous email bounciness dorsum messages almost failed delivery and technical details of the failure.

Bounced emails negatively affect your email account past making your account more vulnerable to the SPAM filters. This besides decreases your email sender score and deliverability rate. Therefore, it is very essential for an email marketer to know nigh different email bounces and the methods to prevent it.

Let us become through different types of email bounces and the reasons backside them.

Different types of Electronic mail Bounces:

By and large, there are three types of Email Bounces:

Hard bounce
Soft bounce
General bounce

one. Hard bounce

A hard bounce is a blazon of email bounce where the recipient's email address is invalid or non-existing. By and large it happens when the email address is no longer agile, or the domain has expired. Hard Bounce too occurs when you lot enter incorrect email addresses that are totally unknown for the email service providers (eastward.g; typing down @gmail.con instead of @gmail.com).

two. Soft bounce

A soft bounce is the type of email bounce, where the recipient'southward email address is not able to receive your emails temporarily. These email bounces commonly occur when the recipient mailbox is full or the recipient's server is receiving multiple emails at the same time. However these are temporary and get fixed in some time.

3. General bounce

A general bounce is the type of e-mail bounciness, where the recipient doesn't receive the e-mail due to the technical limitations of the server. In some cases, the receiver'south firewall settings may restrict your emails. This type of electronic mail bounciness is safe and doesn't impact your email account and sender reputation.

Why practice electronic mail bounciness back?

Creating an email marketing campaign(sequence) and then getting a bounce-dorsum bulletin tin be a pregnant loss. Let the states see the 8 disquisitional reasons which restrict your emails from reaching your receiver's inbox.

1. Invalid Email Accost

Your email service provider cannot detect the email address if it is already expired or invalid. These weather force your service provider to bounce dorsum the emails.

These issues usually ascend when you lot use unverified emails, buy an email list or use an old email listing. This may besides happen when yous enter an wrong email accost with some typographical mistakes or invalid email format.

In these cases you will receive electronic mail bounce dorsum letters "The email business relationship that you tried to reach does not exist" equally shown in the image below.

ii. Blocked Sender's IP address

Sometimes email service providers cake many IP addresses when they suspect spamming activities. In this example, your emails won't exist able to cross the filters of the recipient's server, resulting in an email bounciness back.

Gratuitous email providers like Gmail, Yahoo, Zoho, Outlook, AOL share a single IP address with many users. When any shared user performs a spammy email campaign(sequence), other email users with shared IP addresses get affected. And then if you are doing a campaign(sequence), avoid using gratuitous emails.

three. E-mail blocked by receiving server

Many servers block a particular email address or domain if they suspect any malicious activity. When the sender tries to send an email to those recipients, their email gets bounced. It ultimately decreases your sender reputation and email deliverability.

Source

4. Receiving server is overloaded

Your e-mail cannot reach the recipient if the receiving server is overloaded. In this instance, the server won't be able to receive any incoming requests, and you get a bounciness back bulletin. This is a soft bounce, usually a temporary issue that gets solved in some fourth dimension.

Source – https://back up.yet-another-mail-merge.com/hc/en-us/articles/211405229-What-are-bounces-Why-exercise-I-become-bounces-

5. Receivers inbox is full

Every mailbox has some standard storage limit. If the recipient has not cleaned up his mailbox, so it has a chance of your emails getting bounced. This is a rare issue which usually happens when the email accost is agile but doesn't have free space to take new emails. This is again a soft bounce and is considered a temporary issue.

Source – https://twitter.com/mattyza/status/1207185237547114497

6. Low sender reputation score

The sender reputation score is ane of the major factors that affect your e-mail deliverability and bounce back rate. A low sender reputation score diverts your emails towards the SPAM filters or bounces back. Overall, this decreases your sender reputation score and increases the email bounciness rate.

7. The recipient has added an motorcar-reply

If a recipient is non bachelor to access the electronic mail, then he sets an auto-answer to all the incoming emails. Y'all receive an informative respond from the receiver. This is also considered equally a type of email bounce back, only it does not affect electronic mail deliverability or sender reputation score.

Source – https://world wide web.codetwo.com/admins-blog/how-to-set-up-electronic mail-auto-responder-on-microsoft-exchange-server-side/

viii. Electronic mail size is also large

Email size is an important factor for email bounce back. Some electronic mail service providers restrict emails of huge size due to their privacy concerns. There are as well some email service providers that allow but text emails.

In these cases, sending emails with rich text and images makes your email bounce back. It has to be taken into consideration and draft the email in an optimized manner.

Nosotros hope y'all understood why emails bounciness back, now information technology's time to find how to prevent information technology in the first place.

Implementing the best practices finer confronting e-mail bounce back helps your emails reach the recipient's mailbox. Having said that, allow'due south swoop deep and learn how to stop bounce back emails with tried and tested, proven techniques.

How To preclude email bounciness back?

Step1: Employ double opt-in
Pace two: Maintain a clean list
Step 3: Double-cheque for typos
Step 4: Authenticate your email account
Footstep five: Don't spam your content
Pace 6: Maintain time frame between sequent emails
Stride 7: Keep an middle on your sender reputation score
Footstep 8: Ship emails consistently
Footstep nine: Avoid Free Sender Domains
Step 10: Don't exceed your daily sending limit

1. Use double opt-in

Double opt-in is one of the all-time methods of edifice a valuable email list. Once a user registers with your mailing list, ask them to verify their account. This provides y'all an assurance about the actuality of their email accost. This simple process will aid you to reduce the email bounce rate drastically.

2. Maintain a clean list

Update your electronic mail listing periodically. The email addresses usually expire with time, which increases the chances of email bounce. Information technology is amend to use an e-mail verification tool to verify your email list earlier scheduling whatever email campaign(sequence).

Maintaining a clean list makes your e-mail list healthy. Scheduling an email campaign(sequence) with these lists provides you lot with amend deliverability and a decrease in bounces.

Pro Tip: Remove the inactive electronic mail accounts from your chief listing.

3. Double-check for typos

The best way to forestall typographical error is using the double-opt-in method listed above. Still, if you lot are manually building a list then these types of mistakes are prevalent.

You need to be very careful while listing down your electronic mail address before sending your email campaign(sequence). We have seen many emails bounce with users because they type @yahooo.com in place of @yahoo.com.

It is highly recommended to double-check your email address everytimẹ to avert simple typographical mistakes like this.

four. Authenticate your email account

Authentication is a process done to maintain your sender reputation, which indirectly helps you lot to reduce the e-mail bounce back rate. There are three types of authentication processes to improve your email deliverability.

SPF
DKIM
DMARC

These techniques assist the receiver's server to check the authenticity of the email received. When the receiver'southward server gets these records in your email, they provide a clean chit to your message and reduce your e-mail bounce rate.

Bonus: Learn how to set up SPF and DKIM to meliorate your email deliverability.

5. Don't spam your content

There are diverse factors that make an email content spammy that increase your electronic mail bounciness rate. Check out the below pointers to build a non-spammy e-mail content which will give yous better results:

Do not add whatever SPAM triggering words in your e-mail content. In that location are certain SPAM triggering words which are blacklisted by various Electronic mail Service Providers. If y'all add words similar Free, OFF, 50% in your email body, the receiver's ESP assumes the email to SPAM or promotional content. On frequent usage of these words, the emails bounce back.

Do non use too many links in your emails. Calculation too many links in your emails are suspected to be an act of phishing activity and the receiver server bounces back the electronic mail.
Maintain sixty:40 text to HTML ratio. Rich graphics and beautified HTML emails are unremarkably promotional and pure text emails are damn tedious. Maintain a mixed ratio between the text and HTML to become the best performance.
Avoid CAPS, BOLD and Exclamation marks. Content with too many characters in caps or assuming is intended to be spammy and should exist avoided.

If y'all follow the to a higher place pointers in your email content, chances of your emails existence considered spammy are less and this will reduce the email bounce rate.

6. Maintain time frame betwixt consecutive emails

You lot should always maintain some time gap between 2 consecutive emails in an electronic mail campaign(sequence). All email service provider'southward algorithms believe that no human can send multiple emails at i go. When this happens, the algorithms presume information technology to exist a non-human activity, and your emails start to bounce.

The ideal time gap required to be maintained between two emails is 90 seconds. You can use an email outreach tool like Saleshandy for your electronic mail marketing campaign(sequence). Information technology will help y'all set the time gap between your emails.

7. Keep an eye on your sender reputation score

The sender's reputation score is a standardized value provided to the domains to check their electronic mail activities. A low sender reputation leads to email bounce back, emails going to spam, and sometimes blocking your account.

Along with following the best practices of sending email campaigns(sequences), it's too important to keep an eye on your sender reputation score. In that location are many free tools like Sender Score, which allows you to check your score.

viii. Send emails consistently

You should e'er keep an engagement with your email subscribers. When in that location is a constant flow of letters betwixt two accounts, the receiver server gets an assurance of the quality of the e-mail chat. The receiver server stays aware of the email activity which makes your account less vulnerable to email bounces.

9. Avert Gratis Sender Domains

While using a free email sender domain (e.grand., @gmail.com, @outlook.com, etc.), you lot are not allowed to cosign your email account. This makes your account more contagious to spam filters, and your emails bounce back while doing an e-mail entrada(sequence).

Always use an authenticated business organization domain for electronic mail campaigns(sequences) to get the best results from it.

ten. Don't exceed your daily sending limit

Every email service provider provides you with a certain email sending limit. If you try to send more than your limits in a day, your emails offset to become bounced.

It is suggested to proceed a look at how many emails you are scheduling in a day and plan accordingly. If you exceed your daily sending limit frequently, you may end upwards permanently blocking your account.

To become a record of your daily sending limits, information technology is suggested to consult with your email service provider on a regular basis.

Final words

Marketers spend a lot of time, effort, and money on e-mail marketing. Constant e-mail bounciness might interruption the success of the campaign. Following the above methods and prevention techniques will always help you with the all-time results to reduce the email bounciness rate.

Along with the all-time practices, y'all as well need to utilize an electronic mail campaigning(sequence) tool similar Saleshandy, which automates your email campaign(sequence) and stops your emails from bouncing dorsum.

If you found this post helpful to reduce email bounce rate, feel free to share information technology on your social media handle.